Based on: https://www.linkedin.com/in/pierre-herubel-540b3949/’s content playbooks: https://pierreherubel.substack.com/p/b2b-marketing-playbook-for-2024-guide

Content

One-off:

• add social feedback on web site
• analyze competitors guides
• analyze Qs from webinar visits and buyers and come up with first ideas for guides / content
• write the first guide
• impact study design for pilot customers
• put up lead gen sign up thingy on website / blog

weekly:

• post every 2nd day on Founder accounts (one day Darja / one day Anthony), topics: management & leadership, professional learning in the flow of work
• repost good posts on Bunch
• post tip as posts, poll, quote and 2 reposts on social, post new customers on social
• Bunch: run webinars 1- 2x a month on LinkedIn and collect leads (and 1-2 months with partners)
• repost in community what works on social

monthly:

• review and apply for conference speaking slots
• record 1 episode of podcast and do content Waschstraße
• write 2-3 enabling guides